Are Companies Still Celebrating Corporate Milestones?
Blogs | 23 Dec 2025Short answer: yes. And they’re choosing venues that bring people together, purposefully.
After years of hybrid diaries, many organisations are rediscovering something simple: milestones mean more when the people behind them are in the room. And at the ICC Birmingham, that’s exactly what our spaces are designed for, bringing people together in ways that spark connection, reflection and momentum.
From leadership anniversaries to major business wins, companies aren’t just marking the moment. They’re using it to bring teams together, thank partners, and shape a confident vision for what comes next. And they’re increasingly choosing venues, like the ICC that make those moments feel effortless, polished and genuinely memorable.
Why these moments still matter
1. Your colleagues deserve to feel part of something
Recognition goes further when it’s shared face to face. A thank you in Hall 5, a team celebration in Hall 3, or a leadership toast in one of our Executive Rooms doesn’t just acknowledge achievement, it energises your teams.
2. Stories land better in the right space
Every business has facts. Not every business tells a story that sticks.
Spaces like Hall 1, our tiered auditorium, make it easy for your narrative to resonate with clear sightlines, professional acoustics and the atmosphere only an in person audience can create.
3. Relationships need real touchpoints
Whether you’re welcoming long term partners into Birmingham or gathering senior leaders from across the UK, being together in one place matters. Our bright registrations and canal side areas create natural spaces for conversations, networking and the kind of relationship building no screen can replace.
What Makes a Milestone Event Stand Out
A clear sense of purpose
Milestones can be about recognition, strategy, celebration or all three. Once that purpose is set, choosing the right space becomes easy. Here are our suggestions...
- Strategy‑led? Choose an Executive Room for focus and privacy.
- Big reveal? Hall 1 or Hall 4 will give your message weight.
- Celebration? Hall 3 can transform into a vibrant dining or awards space.
A human focus
Milestones land best when they feel personal. That’s why we design everything around people first... warm, welcoming environments, natural flow, spaces that encourage conversation, and tech that enhances connection rather than distracting from it. No fuss, no faff, just events that feel genuine
A menu that energises
Great catering isn’t an add‑on; it’s part of the atmosphere. Our award‑winning team creates menus that energise daytime audiences, elevate leadership dinners and keep evening celebrations buzzing. All tailored to your theme, timings and guests.
One team, working with you from the start
With more than 30 years' experience delivering events of every size and shape, we’re set up to anticipate questions you haven’t even asked yet. From planning to production, catering to logistics, you can expect one team working as an extension of yours, keeping things simple and stress‑free.
Ready to celebrate your Company’s success?
Whether you’re marking an anniversary, a leadership milestone or a big business achievement, we’ll help you shape an event that reflects your success and leaves a lasting impression.
And while the ICC gives you a central Birmingham venue with flexible halls, strong production capabilities and seamless flow, we've also got two more versatile venues on the NEC Campus: